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An advert always beats a description

Writing better job ads will help you stand out, attract more applications from your target candidates and maybe even filter out a few timewasters.

By taking our Copywriting for Recruiters training course, you’ll discover the theory behind writing effective job ads and practice a tried-and-tested formula that you can implement for all your future adverts, emails, InMails, and social media posts.

The course is specially designed for recruiters, including sole traders, agencies, and inhouse. It’s also helpful for HR professionals and hiring managers and suits all levels of experience.

Pre-Recorded Course

How to write effective job ads. Job ads that stand out because they’re more interesting to read and more likely to get noticed by the right people – even those passive and hard-to-find candidates.

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Pre-Recorded Course + Individual Coaching

How to write effective job ads. Job ads that stand out because they’re more interesting to read and more likely to get noticed by the right people. PLUS, one round of 121 feedback/coaching on one of your own job ads.

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Pre-Recorded Course + Workshop

Bespoke programme for corporate recruiters, HR professionals, and groups from bigger recruitment agencies. Includes the pre-recorded course, a writing assignment and customised live training as a group. Each workshop can cater for between 6 and 10 delegates.

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Mitch and Jackie’s course helped us revolutionise our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.

Chris Downes
Chris Downes View Linkedin Profile

Mitch and Jackie do a great job in deconstructing all the layers recruitment has added on and bring us back to basics. It's common sense and places human interaction at the forefront rather than generic jargon. It really set me on my way to billing more but also reviewing how I communicated and interacted with people, not just via an advert but in person also. It pays to listen and absorb the information in this course rather than listening to some of the managers the industry has. I can't recommend this course highly enough. Superb and essential for anyone involved in our sector.

Graeme Harper
Graeme Harper View Linkedin Profile

A job description and a job advert are two different things.

One of the things that frustrates me about my industry is its proclivity to conflate these two pieces of content. I have tried to point out the differences here and here and here, but I guess no one’s read them yet. So to add some texture to all the preaching I’ve been doing, here’s an actual example of the…

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What’s your goal today?

1. Buy our pre-recorded Copywriting for Recruiters training course.

2. Book a group training programme.

3. Learn more about the art and science of writing more attractive job postings, emails or Inmails.

4. Contact us.

We’ll probably have a training option for you, wherever you’re located. You can schedule a free consultation here